The Subscription Trap
Those $9.99 charges you never think about? Drag the sliders and watch ten years of them stack up.
The little stuff you forget about
Drag the sliders to match your actual life. These tiny "I won’t even notice it" charges add up way faster than you think.
What "forgetting to cancel" actually costs
$5,640
Gone before you notice.
$8,135
What it'd be at 7%/yr if you kept it.
Default Bias is why auto-renew is always pre-checked. Turning it off means you have to decide every month, and that one extra step is the gap between the red bar and the green one.
The Framing Effect
Same money, two ways of saying it. Pick one and see which frame most people fall for.
Pick one and see how most people choose
We'll show how everyone else picks and why the words matter.
What's going on under the hood
Default Bias
Whatever box is pre-checked is what you keep forever.
People stick with the option that is already picked, because changing it takes effort. Companies set that option to whatever pays them.
Framing Effect
Same math. Different words. You pick differently.
Calling a choice a win or a loss flips your answer, even when the outcome is the same.
Decoy Effect
A trash third option exists just to push you to another.
Companies add a deliberately bad option so a different option suddenly looks like a no-brainer. The bad one was never meant to be picked.