NudgEm logo

The Impulse Lab

Fake checkout, real pressure

Rationality
100%
Budget
$500/500

This is a safe copy of the tricks real stores use. Flip the switches, try to buy, feel the squeeze. Buy with tricks on and your Rationality Score drops and your Psychological Budget takes a hit.

Try it

The fake impulse buy

Countdown timer, fake scarcity, inflated anchor price. The usual suspects. Can you close the tab?

👟
Only 2 left in stock!
0:20 left

Limited "Neon Drop" Colorway

Hyper-Hype Air Sneakers

$95$250-62%

That $250 isn’t real. It’s bait to make $95 look cheap.

The Dirty Tricks

3 active

Flip the tricks on and off, then buy or skip. Heads up: with the timer live, letting the clock hit zero counts as a buy. Freezing is a decision too.

Pick something and find out

Buy or skip, either way your score and budget up top will move. No pressure. (Okay, lots of pressure.)

Mini-game

The Escalation Pit

Bid against a bot for a $20 bill. Catch: the loser pays their bid too. See how far sunk cost pulls you past $20.

The Escalation Pit

Bid on a $20 bill · catch: the loser pays their bid too

On the block
20
one crisp twenty. easy, right?
You

$0

behind

House bot

$1

leading

Money on the line

$0

Nothing yet. Keep it that way.

Bid history
  • The bot opened the bidding at $1.
What happened

The tricks you just ran into

Scarcity Mindset

"Only 2 left" turns your brain off.

When something looks about to run out, you panic and stop thinking. Suddenly you need it. You did not need it four seconds ago.

Anchoring Effect

The first price you see ruins every price after it.

The first number you see becomes the anchor you judge everything else by, even when that number is made up.

Sunk Cost Fallacy

Throwing more money at something just because you already did.

You keep paying/playing because of what you ALREADY spent, even when quitting is obviously the smarter move. The past money is gone either way.