Find the tricks before the clock does
Nothing finds them for you. Click all six tricks on the checkout before the clock runs out. A wrong click costs you time.
Find the tricks yourself
22 seconds. Click all 6 tricks on the checkout. A wrong click costs you 2 seconds, so look before you click.
What you found
0/6Hit Start.
What an honest checkout looks like
Flip the NudgEm Shield on and off over a fake checkout. Watch the panic buttons turn into plain, boring facts.
NudgEm Shield Extension
Off. This is what most checkout pages look like.
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UltraBoost Blender 3000
Only 1 left · 47 people viewing!
No thanks, I like living dangerously.
*plus fees calculated at the final step
Know them, dodge them
Anchoring Effect
The first price you see ruins every price after it.
The first number you see becomes the anchor you judge everything else by, even when that number is made up.
Default Bias
Whatever box is pre-checked is what you keep forever.
People stick with the option that is already picked, because changing it takes effort. Companies set that option to whatever pays them.
Scarcity Mindset
"Only 2 left" turns your brain off.
When something looks about to run out, you panic and stop thinking. Suddenly you need it. You did not need it four seconds ago.